Google Ads for Med Spas and Dentists, Managed Around Bookings
Google Ads management for med spas and dental practices in Salinas, Monterey, Morgan Hill and Gilroy. We build campaigns around the treatments you want to fill and the area you actually serve. Then we judge them on calls and bookings. Clicks alone don’t tell you much.
15 minutes. We’ll look at your current account, or at where you’d start if you don’t have one yet.
Where clinic ad budgets leak
The account we see most often has one campaign, a handful of broad keywords and every ad pointing to the homepage. Someone searches for lip filler, lands on a general welcome page, can’t find the treatment in a few seconds, and leaves.
Then the targeting drifts. Ads start showing to people an hour’s drive away, or to searches like Botox training courses and dental assistant jobs. You pay for every one of those clicks.
And often nobody can say which clicks turned into patients. Without call and booking tracking, the account ends up tuned for clicks, because clicks are the only thing anyone can see.
How we run your account
You keep ownership of the account and its history. We do the work inside it.
Campaigns by treatment
Injectables, laser, implants, whitening. Each treatment gets its own campaign or ad group with its own budget, so the expensive searches can’t quietly eat everything else.
Tight local targeting
Your ads go to people within a realistic drive of your clinic. We adjust the targeting for each city you serve.
Search terms cleaned up every week
We read the actual searches that triggered your ads and block the ones that will never book, like jobs, training and do-it-yourself searches.
Landing pages that match the ad
A lip filler ad sends people to a lip filler page with the details they want and a booking button. It doesn’t dump them on your homepage.
Call and booking tracking
We track calls from ads, calls from the site and online bookings. That shows us which keywords bring patients and which only bring traffic.
Ads that get tested
Several versions of each ad run side by side. The ones that bring bookings stay, and we replace the rest.
More tests, fewer surprises
We can write and trial far more ad variations than anyone could by hand, so your account finds the messages that work sooner. Search terms, budgets and conversion tracking are watched all the time, which means a broken tracking tag or a budget that runs dry by noon gets flagged the same day. Research on what competing clinics are running takes hours instead of days. Every ad and every change still gets reviewed by someone on our team before it goes live.
What the numbers looked like
Click-through rate on one of MontereyMD Spa’s search campaigns over a single reporting period.
MontereyMD Spa · MontereyClick-to-call links that rang the wrong number. A paid click only pays off if the right phone rings.
Eunoia Medi Spa · Salinas & Morgan HillThese figures come from our own reports for each client. We don’t publish our clients’ budgets or costs.
Where we run ads
Clinics in Monterey County and south Santa Clara County.
Salinas
Ads for Salinas clinics, aimed at the city and the valley towns around it.
Monterey
Ads for Monterey clinics that cover the Peninsula without paying for the whole county.
Morgan Hill
Ads for Morgan Hill clinics, set up so you aren’t bidding against San Jose clinics for San Jose patients.
Gilroy
Ads for Gilroy clinics that reach patients in Gilroy and the nearby towns.
Questions clinic owners ask about Google Ads
How much should a clinic spend on Google Ads?
It depends on the treatment and the city. A competitive treatment in a busy area needs more than a niche one. On the first call we’ll look at search volume and competition for your treatments and suggest a starting budget. Ad spend goes to Google directly and isn’t part of our fee.
Are there advertising rules for med spas and dentists?
Yes. Google limits how some prescription treatments can be advertised, and medical advertising has its own rules about claims and before-and-after results. We write ads to stay inside those rules, but your clinic always has the final say on any medical claim.
Should I run ads if I’m already doing SEO?
Often, yes, at least for a while. SEO takes months to move, and ads bring in calls in the meantime. Once you rank well in the map and on page one for a treatment, you can usually spend less on ads for it. That’s why our Top 3 plans combine the two.
Can you take over my existing account?
Yes. We start with an audit of what’s already there: campaign structure, search terms, tracking and landing pages. You keep ownership of the account and its history the whole time.
Find out what’s holding your clinic back on Google
A 15-minute call. We’ll look at your site and your competitors and tell you what we’d do first.