Eunoia Medi Spa
Salinas & Morgan Hill
Eunoia Medi Spa Case Study: Two Locations, One Local Growth Plan
Eunoia Medi Spa has two locations, one in Salinas and a newer one in Morgan Hill. When we started, the service pages were broken, no page had its own title or description, and Morgan Hill didn’t show up in local search at all. Here’s what we fixed and what the numbers look like now.
A good clinic with a site working against it
- The service pages had broken layouts, so patients looking up a treatment often landed on a page that didn’t display properly.
- No page on the site had a custom title or meta description, which left search engines to guess what each page was about.
- The Morgan Hill location had no verified Google Business Profile, and many of the site’s click-to-call links rang the wrong number.
The work, in the order it happened
Fixed the phone links first
Every click-to-call link now reaches the right location. It was the quickest fix and the one most likely to be costing bookings that same week.
Rebuilt every service page
Each treatment now has a clean page that works on a phone and gives patients a clear way to book.
Wrote titles and descriptions across the site
Every important page got its own title and description, written for the search a patient would actually type.
Marked up the treatments
Most service pages now carry procedure structured data, so search engines can read what each treatment is without guessing.
Put Morgan Hill on the map
The Morgan Hill location got a verified Google Business Profile, so it can show up when people nearby search for a med spa.
Cleared out the clutter
Low-value pages that were competing with the real ones for search engines’ attention came down.
Before and after
Every number here comes from our own work log for Eunoia Medi Spa.
Service pages rebuilt and published
all 34 rebuilt
Pages with custom titles and meta descriptions
+40 pages
Service pages with procedure structured data
+28 pages
Verified Google Business Profiles for Morgan Hill
Morgan Hill location launched
Click-to-call links pointing to the wrong number
all 38 fixed
Low-value published pages competing for crawl attention
12 removed
These are the fixes we made and counted. They make a clinic easier to find and easier to book, but rankings depend on your market too, so we don’t promise a position.
Two locations need two sets of signals
If you run more than one location, search engines treat each one as its own business. A second location with no map listing and no pages written for its town is close to invisible, however good the first one is doing.
The other lesson is less exciting. Broken layouts and phone links that ring the wrong number don’t show up in any ranking report, but they lose you patients who were ready to book. We fix those before anything else.
The services and places behind this one
Find out what’s holding your clinic back on Google
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